Born From
Sport.
Made For Win.
A premium Italian racket-sports brand, building technical equipment and apparel for players who treat the court like a stage — and the game like a calling.
Bologna · Italy
We set out to stand apart — delivering elegant, professional and modern gear to players who refuse to settle. Technical equipment and apparel for beach tennis, pickleball and padel.
Founded in Bologna by people who play the game.
Heroe's was born in mid-2018 in Bologna, Italy, founded by Italian entrepreneurs who believed racket sports deserved equipment as refined as it was relentless. The brand grew out of a clear vision: to embody performance, style, quality and innovation in everything that carries the mark.
From the first beach tennis frame to a full line spanning pickleball and padel, every product is built in close collaboration with elite athletes — tested under pressure, refined for the way the game is actually played.
Today Heroe's brings that Italian craft to the United States through Epic Sport US, putting the brand's technical gear and apparel in the hands of American players.
High-quality technique, combined with elegance and commitment — guaranteeing a heroic experience to enthusiasts of the game.
What We Set Out To Do
Five commitments that shape how we build the brand, the products and the community around them.
Communicate Our Identity
Carry a clear, consistent voice — performance, style, quality and innovation — into every product and every touchpoint.
Show The Beauty Of Sport
Celebrate the spirit of the game in all its forms, from the first rally to the championship point.
Build A Community
Grow a community of players, athletes and enthusiasts who share a passion for racket sports.
Lead With Craft
Earn our place among the best by obsessing over materials, engineering and finish — not shortcuts.
Bring Italy To New Courts
Take Italian design and engineering to players in new markets, the United States among them.
Play Your
Best Game
Passion, creativity and an uncompromising commitment to the craft. That is the philosophy behind every frame, every stitch, every detail we put our name on.
Engineering
The Difference
Premium materials and proprietary systems, developed alongside the athletes who put them to the test.
Three Disciplines,
One Standard
Whatever side of the net you play, the bar is the same: gear that performs at the top, and looks the part doing it.
Beach Tennis
The heart of the brand — frames built with the world's best in mind.
Pickleball
Performance paddles for America's fastest-growing sport.
Apparel
Technical wear and streetwear that carries the game with you.
Enhance Your
Passion
Discover the full Heroe's lineup, built for players who play to win.
Explore The Collection →